Perfecting your content marketing

The problem with some content marketing agencies

Many content marketing agencies in Singapore, Hong Kong, Australia, the Philippines, and other markets in Asia Pacific take a quantity over quality approach. They'll produce as many blogs as possible, stuff them with every keyword they came across in their research, and populate them with a dizzying array of internal and external backlinks.  

This kind of approach backfires, of course. While the content marketing agency may have set out to create content optimized for search engines, they end up producing writing that no actual person would want to read. Who has the patience to go through an awkwardly written article?  

A content marketing strategy that gets it right 

Quality should still reign supreme in content marketing. This execution may strike some as counter-intuitive, given how competitive search results are for every industry - people naturally think that the more content they have, the better their chances are to rank for relevant terms.

People have to overcome this assumption. A single piece of well-written, highly shareable content is worth exponentially more than any word soup. At Bookshelf PH we produce the blogs, articles, infographics, ebooks, white papers, and other content essential to your content marketing. These are optimized for search engines, and more importantly, reflect the higher level craftsmanship that gets people to read, share, or inquire. There are several distinct advantages to this quality-over-quantity approach.