The Creative Innovation Launchpad: Building A Culture of Innovation

The Creative Innovation Launchpad: Building A Culture of Innovation

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Product Description:
Innovation has become a buzzword. Companies launch efforts to “innovate” just to say that they are doing so. Serial tech entrepreneur Mario Domingo argues that organizations need to return to creative innovation—innovation designed for achieving a specific business goal—and lays out a comprehensive methodology for exactly that.

Written for an audience of both digital entrepreneurs and corporate leaders, Creative Innovation Launchpad will give you a competitive edge in the marketplace.