After your feature is written, we will give a courtesy review. The point of this review is to identify anything factually inaccurate (for example, we state that your company was founded in 2012, when it was really founded in 2013) off brand (for example, we call your company an “ecommerce marketplace” but you prefer to be identified as a “digital store”), or unreadable (for example, one of your verbal quotes may need to edited further to read more smoothly in print).
The point of this review is not to change the tone, style, angle, research, or other major components of the feature. This is important for several reasons. One, your feature needs to be stylistically and thematically consistent with the others in the book. Two, we need to preserve journalistic integrity as this is not an advertorial, in the same way you wouldn’t ask a newspaper writer to edit their feature on your company. Three, the feature will be bylined under the author’s name, so any substantial changes to the feature effectively equate to putting words in that person’s mouth that they did not themselves write. We’ve unfortunately had to remove a few business leaders in the past from our books when they wanted a feature rewritten to the point of being entirely different from others in the book and what the author originally wrote.
Additionally, as we want to ship out the book that has your feature out in a timely manner for you, the cap on total revisions for both the feature and any associated multimedia (such as an illustration) is two each.